- Extra words like -secure or -refund-portal.
- Brand name plus random numbers.
- Different ending than you normally see.
Is this website real—or an AI-generated fake?
Scammers now spin up convincing copies of real brands in minutes: same colours, similar logo, even AI-written “about us” pages. Before you enter a password or card number, pause and run this quick check.
1. Start with the URL & domain
Real organisations protect their main domain like gold. Fake or AI-generated sites often get close—but not quite right.
What to look for
-
Spelling glitches & add-ons.
Extra words like -secure, -verify-id, or random numbers tacked on. -
Unexpected domain endings.
If your bank is always .com, be suspicious of a sudden .help or .xyz “log-in”. -
Check just before the first single slash.
In https://login-mybank.com.security-check.net, the real domain is security-check.net, not “mybank”.
Example: likely real vs suspicious
Compare carefully—especially on a small phone screen.
Likely real
https://www.examplebank.com/login
Suspicious
https://examplebank-secure-verifyid.com/login
If the address feels “off”, treat the whole site as untrusted until you can confirm it from an official source.
2. Spot AI-generated text & visuals
AI can copy a company’s tone, but it often leaves small glitches behind. Those glitches are your early warning system.
Text clues
-
Generic, copy-paste promises.
“We are committed to excellence in all that we do” repeated everywhere is classic AI filler. -
Contradictions inside the same page.
Claims they are a “small local team” and “global leader” at once. -
Invisible humans.
No real address, no named team members, just stock-looking headshots and vague bios.
Visual clues
-
Odd images & fake seals.
Warped logos, messy text on badges, extra fingers, or graphics that mimic government / bank seals but aren’t quite right. - Testimonials with first names only and no way to verify them.
- Blog posts that all sound identical, just shuffled buzzwords.
- Contact form only; no phone number, no physical address.
One quirk on its own doesn’t prove anything. Seeing several together is a strong signal to slow down and verify elsewhere.
3. Quick fake-website checklist
Use this any time you land on a site from a text, DM, QR code, or email. If you hit multiple red flags, close the tab.
- “Your account will be frozen in 1 hour.”
- Threats of police / legal action if you don’t pay.
- Countdown timers for “verification”.
- Full SSN or ID upload for a simple inquiry.
- Card PIN or online banking password.
- Crypto seed phrase (never share this, anywhere).
- No official app in app stores.
- Only scam reports when you search the name.
- All links just loop back to the same site.
- Stretched or blurry logos.
- Bad copies of bank / government badges.
- Inconsistent fonts and button styles.
- Your instincts are data. Don’t ignore them.
- When in doubt, back out and verify.
- Real companies won’t punish you for being careful.
4. How to verify a site safely
Treat this like a mini background check before you trust a website with sensitive information.
-
Search the company yourself.
Type the organisation’s name into your browser and click the result you recognise, instead of the link you were sent. -
Use an official app or saved bookmark.
For banks, social media, or delivery services, go through their official app or a bookmark you created earlier. -
Confirm using a known phone number.
Call the number on the back of your card or a previous statement, not the one listed on a suspicious page. -
Check independent reviews.
Search the company name plus “reviews” or “scam”. Only complaints? That’s a sign to stop. -
Ask someone you trust.
Screenshot the page (without clicking anything) and ask a tech-savvy friend or coworker for a second opinion.
A real company won’t mind you double-checking
Scams rely on panic. Real support agents and real businesses understand when you say:
“I’m just going to confirm this through your official app / number before I continue.”
If they shame you, threaten you, or insist you “must act now”, that’s one of the clearest indicators you’re dealing with a scam.
5. If you already clicked or entered info
It happens to smart, careful people every day. The key is what you do next.
- Close the suspicious tab. Don’t click more buttons on that site.
- Change passwords for any accounts you might have exposed, starting with email and banking.
- Turn on multi-factor authentication (MFA) wherever possible.
- Contact your bank or card provider and explain what happened; ask them to watch for fraud.
- Take screenshots and save messages / URLs in case you need to report the scam.
If a fake site is impersonating a real brand, report it to that company and through your country’s cybercrime reporting channel.
Deepfake Detective